First Breckinridge Bancshares
Six banks. One-of-a-kind campaign.
Six community banks. Six distinct identities. One shared belief that banking should feel personal. We created a campaign that unified each bank around the values they had in common without losing the hometown character that made each one unique.
“My kind of bank.” became the foundation for a flexible messaging system built around real people, real needs and the moments that matter to them. Each bank could tailor the campaign to its own customers and community while remaining part of a larger, recognizable story.
Across every touchpoint, we paired the shared campaign structure with each bank’s existing colors, personality and local perspective. The result was a cohesive campaign that worked across six different brands while reminding customers that their bank still understood the people and places it served.
What we did.
Campaign Strategy
Brand Messaging
Campaign Identity
Website Design
Digital Advertising
OTT & Traditional TV Spots
Social Media
Outdoor Advertising
Print Collateral
In-Branch Materials
The Banks That Know Your Name.
Everywhere else, you’re a table number, a order number or simply next in line. At these banks, you’re a neighbor. Our broadcast campaign brought “My kind of bank.” to life by contrasting the impersonal ways people move through the world with the personal service they receive from a hometown bank that actually knows them.