Louisville Orchestra
Helping an iconic orchestra find a louder voice.
The Louisville Orchestra already had the foundation of a strong brand. By rethinking how existing visual assets, typography, photography, and messaging worked together, we helped create marketing that felt more energetic, contemporary, and engaging.
Working across multiple mediums, we developed bold headlines and flexible creative that spoke to longtime patrons while connecting with a younger generation of concertgoers. Every piece was designed to feel unmistakably Louisville Orchestra while bringing a renewed sense of movement, personality, and excitement to the brand.
The result was a more dynamic marketing system that extended the life of existing brand assets, strengthened campaign consistency, and helped one of Louisville's most celebrated cultural institutions communicate with confidence across every audience touchpoint.
What we did.
Brand Strategy
Expanded Brand Identity
Brand Messaging
PoS Activation
Subscriber Package
Outdoor Advertising
Awards.
Gold Addy, Out of Home Campaign
Silver Addy, Integrated Brand Campaign
The Orchestra That Reinvents the Orchestra.
Louisville Orchestra isn’t content with tradition. They innovate, they experiment, they win Grammys. They write original music and create experiences no other orchestra is bold enough to attempt. Our job was to reach a younger audience. We struck a balance that didn’t alienate their existing older audience, but also gave a fresh voice that pulled in a younger audience.
